Privacy Policy

Last updated: April 12, 2026

Elby AI ("we," "us," or "our") is a product of Lightbody Marketing, headquartered in Kingston, Ontario, Canada. We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website getelby.ca, use our AI receptionist service, or interact with us in any way.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and all applicable Canadian privacy laws.

1. Information We Collect

Information You Provide Directly

• Contact information: Name, email address, phone number, business name, and mailing address
• Account information: Login credentials and account preferences
• Payment information: Credit card details, billing address (processed securely through third-party payment processors)
• Communications: Messages you send to us via email, phone, or contact forms

Information Collected Automatically

• Usage data: Pages visited, time spent on site, click patterns, and referring URLs
• Device information: Browser type, operating system, screen resolution, and device identifiers
• Location data: Approximate geographic location based on IP address (used for geo-redirection between our Canadian and US sites)
• Cookies and similar technologies: We use cookies to improve your experience and analyze site traffic

Information From Our AI Receptionist Service

• Call recordings and transcriptions: When Elby answers calls on your behalf, we may record and transcribe those calls to provide the service
• Caller information: Phone numbers, names, and the content of conversations with our AI receptionist
• Appointment data: Booking details, scheduling preferences, and calendar information

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our AI receptionist service
• Process transactions and send related information
• Send you service updates, technical notices, and support messages
• Respond to your comments, questions, and customer service requests
• Monitor and analyze usage trends to improve our website and services
• Detect, investigate, and prevent fraudulent or unauthorized activity
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers: Third-party companies that help us operate our business (e.g., hosting, payment processing, analytics)
• Business clients: If you call a business that uses Elby AI, we share your call information with that business as they are the data controller for their customer interactions
• Legal requirements: When required by law, court order, or governmental authority
• Business transfers: In connection with a merger, acquisition, or sale of assets

4. Data Security

We implement industry-standard security measures to protect your data:

• All data is encrypted in transit (TLS/SSL) and at rest
• Access to personal data is restricted to authorized personnel only
• We conduct regular security assessments and audits
• Payment information is processed through PCI-DSS compliant processors

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Call recordings are retained for a maximum of 90 days unless otherwise agreed upon with the business client.

6. Your Rights Under PIPEDA

As a Canadian resident, you have the right to:

• Access your personal information held by us
• Correct any inaccurate or incomplete personal information
• Withdraw consent for the collection, use, or disclosure of your personal information
• File a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, contact us at the information provided below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. You can control cookies through your browser settings. We use:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics)
• Marketing cookies: Used to deliver relevant advertisements and track campaign performance

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitute acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Elby AI — A product of Lightbody Marketing
Kingston, Ontario, Canada
Phone: (343) 321-3173
Email: privacy@getelby.ca